CASE STUDY: Social Media Contest User Flow

BMO Harris Bank loves to partner with sports organizations of every level. I worked closely with my CD partner to develop and lead the execution of several campaigns including this CHL social media contest that sent one lucky winner the CHL title game.

  • Role Creative Lead / Writer
  • For BMO Promotions and Sponsorships
  • Type Social Media, Facebook, Twitter, Sports marketing, Campaign

To strengthen BMO’s connection with hockey fans, we launched the Ultimate Fan Contest on Facebook.

We created a Buzzfeed-esque quiz contest, incentivized by a chance to win a trip the CHL title game.

Once a user completed their quiz, they received a response message identifying them as a certain “fan-type.”

Once they received their result, they were given the option to share it across platforms and invite others to participate.