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To strengthen BMO’s connection with hockey fans, we launched the Ultimate Fan Contest on Facebook.
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We created a Buzzfeed-esque quiz contest, incentivized by a chance to win a trip the CHL title game.
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Once a user completed their quiz, they received a response message identifying them as a certain “fan-type.”
![](https://carbon-media.accelerator.net/0000000jmrv/gQDHdnFmwFufYT3zGKAhXE;960x541.png?auto=webp)
Once they received their result, they were given the option to share it across platforms and invite others to participate.